Art Direction Design

WNBA Alumni Campaign

Contribution Led the art direction and graphic design for a WNBA Alumni Campaign, creatively showcasing former Cal players transitioning into their professional careers.

Task

The goal was to create a visually compelling concept that stood out on social media, beyond standard player announcements, while celebrating the connection between Cal and the WNBA.

  • Strategy

    Brand Strategy, Content Strategy

  • Design

    Art Direction, Graphic Design

  • Client

    Cal

Project Visuals Coming Soon.

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