MULTI-DISCIPLINARY
CREATIVE LEADER.
Based in the San Francisco Bay Area with over 10 years of experience in design, video, photography, branding, and social media. Stay Inspired.
Cal – Creative Direction Summary
Cal – Social Media Growth Strategy Summary
SAP – Brand Implementation & Visual Content Summary
Vivolor Logo + Brand Launch
NBC Promo
Cal – Art Direction Summary
SAP Executive Event
WNBA Announcement
SAP Executive Deck
SAP Next Gen. Talent Campaign
‘Beautiful Day’ Event Campaign
Event Rebrand
Skills & Expertise Highlights
Experienced in creative direction,
branding, & art direction.
Achieving results with proven, industry-agnostic brand strategy and frameworks in Tech, B2B, B2C, and Sports Industry. Building next level brand experiences, by crafting authentic content, delivering on audience needs.
Skilled in executing
design, video, social media.
& photography work.
Expertise in multiple creative mediums, with command of craft, enabling me to holistically provide strategic value to organizations.
My areas of expertise
Design
- All Graphic Design
- Branding, including logo & identity.
- Package Design.
- Print: Flyers, Merchandise, Banners.
- Digital: Advertising, Marketing Collateral, Internal Communications.
- Ux Design Research, Frameworks & Basics.
Video
End to End Video Production
Videography (camera work)
Video Producing (direction)
Video Editing (post-production)
Video Shoot Art Direction
Promos
Events
Brand Assets
Shortform: Social Media Reels
Long Form Content: Interviews, documents-style
Social Media
Strategy & Content Planning based on frameworks for growth
Content Pillar Framework Development
Content Calendar Planning & Management
Metrics, research, testing
Paid and Organic Strategy
Content Creation for all platforms:
Instagram, TikTok, X, Facebook,
Trend Recognition
Copywriting
Photography
Photoshoot Art Direction
Photo-based Brand Assets
Product Photography
Fashion, Lifestyle, Marketing Photography
Live Event & Sports Photography
Film Photography
What I've learned is crucially important

“If you want to go fast, go alone; if you want to go far, go together.”
My take:
If you want the team to go fast, build the trust.
I’ve rarely worked in environments where slow or moderate pace is an option. Today’s demands are speed and agility. Ideally, going far AND fast is the goal. That’s why I’m passionate about building strong team cultures, fostering relational equity and connecting teams to deliver MASSIVE impact, together.
I’ve seen it: unified teams pass the stress test and win.
And unified teams don’t happen by accident.