MULTI-DISCIPLINARY
CREATIVE LEADER.

Based in the San Francisco Bay Area with over 10 years of experience in design, video, photography, branding, and social media. Stay Inspired.

Cal – Creative Direction Summary

Cal – Social Media Growth Strategy Summary

SAP – Brand Implementation & Visual Content Summary

Vivolor Logo + Brand Launch

Cal – Art Direction Summary

SAP Executive Event

SAP Executive Deck

SAP Next Gen. Talent Campaign

‘Beautiful Day’ Event Campaign

Skills & Expertise Highlights

CREATIVE LEADERSHIP

Experienced in creative direction,
branding, & art direction.

Achieving results with proven, industry-agnostic brand strategy and frameworks in Tech, B2B, B2C, and Sports Industry. Building next level brand experiences, by crafting authentic content, delivering on audience needs.

MULTI-DISCIPLINARY EXPERIENCE

Skilled in executing
design, video, social media.
& photography work.

Expertise in multiple creative mediums, with command of craft, enabling me to holistically provide strategic value to organizations.

A CLOSER LOOK AT

My areas of expertise

Design
  • All Graphic Design
  • Branding, including logo & identity.
  • Package Design.
  • Print: Flyers, Merchandise, Banners.
  • Digital: Advertising, Marketing Collateral, Internal Communications.
  • Ux Design Research, Frameworks & Basics.
Video

End to End Video Production

Videography (camera work)

Video Producing (direction)

Video Editing (post-production)

Video Shoot Art Direction

Promos

Events

Brand Assets

Shortform: Social Media Reels

Long Form Content: Interviews, documents-style

Social Media

Strategy & Content Planning based on frameworks for growth

Content Pillar Framework Development

Content Calendar Planning & Management

Metrics, research, testing

Paid and Organic Strategy

Content Creation for all platforms:

Instagram, TikTok, X, Facebook,

Trend Recognition

Copywriting

Photography

Photoshoot Art Direction

Photo-based Brand Assets

Product Photography

Fashion, Lifestyle, Marketing Photography

Live Event & Sports Photography

Film Photography

What I've learned is crucially important

 

“If you want to go fast, go alone; if you want to go far, go together.”

My take:

If you want the team to go fast, build the trust.

I’ve rarely worked in environments where slow or moderate pace is an option. Today’s demands are speed and agility. Ideally, going far AND fast is the goal. That’s why I’m passionate about building strong team cultures, fostering relational equity and connecting teams to deliver MASSIVE impact, together.

I’ve seen it: unified teams pass the stress test and win. 

And unified teams don’t happen by accident.

I'm Currently Open to New Roles

Let’s talk.