UX Research & Customer Persona Project
Contribution During my internship at iTradeNetwork, I contributed to the development of their Procurement & Food Safety Solution Suite by conducting research on customer personas for suppliers and distributers involved in traceability & food grading (the process of assessing food products based on quality, size, freshness, and other factors. This grading is crucial for determining market value and compliance with regulations). My research aimed to understand the end-users’ needs and pain points, which I presented to the lead UX designer to inform the next phase of product design.
Task
The challenge was to deeply understand the varied roles and concerns of users within the food supply chain, particularly suppliers and distributers involved in traceability & food grading, and to translate that into actionable insights that could shape the product's design and functionality. The complexity of the supply chain and the need for accurate customer research presented a challenge.
Learn more about the supply chain solutions and food traceability from iTradeNetwork.
