Social Media Style Guide
Contribution I developed a Social Media Style Guide for WestGate, refreshing their approach for the spring season. This guide aimed to introduce a more colorful yet brand-consistent identity while maintaining the organization’s core monochromatic look of black, white (sometimes yellow to accent). The guide helped bring visual cohesion to their Instagram grid and stories.
Task
WestGate's brand was traditionally monochromatic, so finding a way to introduce more color without compromising the established identity was key. I needed to balance fresh visual elements with their existing branding, creating a unified yet engaging social media presence.
