Brand Photoshoot
Contribution Led the creative direction, art direction, of multiple photoshoots, introducing innovative concepts that enhanced promotional materials. Experimented with unique angles, settings, and styling to add depth and energy to the team’s visual identity.
Task
Each season brings an opportunity to refresh the creative vision for Cal Women’s Basketball. In 2023, the goal was to elevate the look and feel of our content across all platforms through intentional and dynamic photoshoot concepts.
Process & Results
High & Low Angle Uniform Shoot
For the Uniform Shoot, I directed a shoot that moved away from flat compositions, capturing dramatic perspectives for use in gameday graphics and promotional content. This approach added intensity and a fresh dimension to our visuals.
How They Were Utilized
Streetwear Shoot
For the Streetwear Series, I aimed to showcase our athletes outside of their uniforms, emphasizing personality and style. I scouted locations around Berkeley to create a modern, fashion-forward look that resonated more with lifestyle content and our athletes personal brand.
How They Were Shot
How They Were Utilized
