Steph Curry Viral Feature
Contribution Led creative direction and content strategy for a high-profile collaboration between Cal Women’s Basketball and Steph Curry, driving exposure for star player Jayda Curry and elevating the program’s brand presence.
Task
Maximizing visibility and engagement for Cal Women’s Basketball by leveraging viral, high-impact content from two exclusive interactions with Steph Curry.
Process & Results
The collaboration spanned two seasons—first capturing an exclusive meeting between Jayda and Steph at the Warriors facility, then content of Steph’s attendance at a Cal game with his postgame locker room speech.
Steph Curry Content
Meeting One
Warriors Facility
The first was a meeting between Jayda and Steph at the warriors facility. Our team created several pieces of content to capture the interaction. We posted a mini docu-style video on our social media accounts, as well as 2-3 more posts combining photos and graphics to create a few different avenues of visual storytelling around the meeting.
This also was a strategic part of gaining recognition for Jayda Curry as we were campaigning for her as a candidate for Conference “Freshman of the Year”.
Local news also picked up the story, and our team arranged an interview with a San Francisco Chronicle writer covering the meeting.
Steph Curry Content
Meeting Two
Steph Comes to Berkeley
The next season, we invited Steph Curry to attend at a Cal game, where he delivered a postgame locker room speech to our team. Strategic content execution leveraged key moments, including Steph’s live reactions to Jayda’s on-court play, resulting in explosive engagement. One TikTok alone skyrocketed into the millions of views, significantly amplifying Cal’s reach and brand recognition.
