Art Direction Design Social Media Strategy

National Signing Day Campaign

Contribution I strategized Art Direction for the NCAA National Signing Day, including collaboration on video interviews and eye catching graphic designs to announce newly signed players. My team and I planned content 3 months in advance to ensure a seamless and impactful rollout.

Task

Signing Day content must stand out in a crowded college sports landscape while maintaining brand consistency. We needed to create unique signing day release with high-quality visuals that resonated with recruits, fans, and the broader Cal community.

  • Strategy

    Brand Strategy, Content Strategy

  • Design

    Art Direction

  • Client

    Cal

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