Art Direction Design Social Media Strategy

Season Opening Campaign

Contribution Led the art direction for the season opening campaign, integrating Bay Area-inspired visuals and a countdown concept using player jersey numbers to build excitement and drive ticket sales.

Task

The campaign needed to create strong engagement while reinforcing Cal Basketball’s visual identity and Bay Area connection, all while maintaining a clear call to action for ticket purchases in social media copy.

  • Strategy

    Brand Strategy, Marketing

  • Design

    Art Direction, Graphic Design

  • Client

    Cal

Project Visuals Coming Soon.

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