Design

SAP – Brand Implementation & Visual Content Summary

Contribution Led the integration of SAP’s global rebrand within the SAP Academy for Customer Success, developing a centralized asset hub and visual storytelling strategy to enhance program visibility and recruitment impact.

Task

My challenge at SAP was to elevate the SAP Academy for Customer Success’s brand presence and storytelling while ensuring alignment with global brand standards.

Strategy

Brand Strategy
Design

Art Direction, Design
Client

SAP

The Results

Rolled out SAP’s new global branding across the SAP Academy for Customer Success program. Updated entire collection of program assets and implemented a new brand asset library.

Spearheaded video storytelling (along with design initiatives) that modernized internal & external communications, as well as strengthened SAP’s employer brand visibility.

Conducted branding, design and video production training, up-skilling internal teams, mid-market sales employees and SAP’s change agent community to integrate high-quality content creation into their roles.

#1

Brand System Integration

1. Led New Branding Rollout

SAP had changed its branding globally and the SAP Academy for Customer Success program needed to integrate the new branding into all of its program and instructional assets immediately.

I delivered the update to all brand assets and developed a SharePoint asset library, successfully rolling it out in three months.

2. Led Brand System Training for Adoption

Furthermore, I conducted 3 months of enablement and training sessions to drive adoption, ensuring consistent brand application across four departments and all instructional materials.

#2

Visual Content: Video, Design & Photography

1. Creative Content Strategy for Program

I owned all visual content, enhancing program storytelling through video and photography.

I developed content plans for the two key in-person training phases, bringing 300+ employees together (lasting 2 weeks at a time), boosting internal visibility and recruiting impact.

Key deliverables included launching a new photo studio for faculty headshots, producing participant video interviews for marketing, event photos, capturing executive sessions and key partnerships.

(This video includes the tools used from concept, to execution – MindMapping, Airtable project management, and Digital Asset Management and delivery of media directory.)

2. Video Campaigns

I produced several videos for the SAP Academy to increase the program’s presence internally & externally.

This included event recaps, branded videos, and participant footage that was used on social media for recruiting purposes.

(Filmed & Edited by me, unless collaboration otherwise noted.)

Play

All Videos Produced and Edited by me – with the exceptions of the “LinkedIn Recruiting” Videos, which were Created in collaboration with Nnekka Meh, Global Employer Branding Team (Video Editor). My Contribution: Pre-Production, Interviews & Filming.

3. Design Work

As part of the goal to elevate the program’s communications materials I created refreshed materials including, presentation decks, email templates, Sharepoint pages, newsletters, swag, clothing and informational graphics.

4. Photography Art Direction on "Next-Gen" Campaign

To Be Released Spring 2025. Contributed to photography art direction for a campaign unveiling the new name, ‘Next-Gen at SAP’ – a People & Culture initiative highlighting the versatility and talent of early-career employees at SAP.

Collaboration with Milena Milano, Design Lead at SAP.

#3

Training & Enablement

1. Created Design & Color Theory Class

This assisted Mid-Market Sales employees and partners with the design knowledge to create visually compelling marketing materials to engage potential customers.

2. Delivered Video Skills Training For Global Employees

Equipped the NLAC (Next Level Adoption & Consumption) Change Agent community at SAP with tools and skills to enhance video content for more impactful customer interactions.