Art Direction Design

Recruiting Rebrand Campaign

Contribution I spearheaded the “Golden Ticket” rebrand, creating a dynamic graphic series and logo in collaboration with the coaching staff. My work reimagined the campaign’s touchpoints, enhancing the narrative and visual appeal used to attract top talent.

Task

The existing recruiting campaign was outdated, overly text-based, and no longer resonated with prospective players. It needed a modern, visually engaging rebrand that communicated the core 20 themes of the Cal experience effectively.

  • Strategy

    Brand Identity,

  • Design

    Storytelling, Art Direction

  • Client

    Cal

Open Project

Project visuals coming soon.

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