Vivolor Logo + Brand Launch
Contribution Worked closely with the founder, Susan Gibson, to develop a cohesive visual identity through an iterative, collaborative design process.
Task
Vivolor Therapeutics, a nutraceutical company focused on improving brain health—particularly for individuals affected by Alzheimer’s—needed a compelling brand identity. This included designing both the company logo and the product logo to effectively communicate their mission while appealing to their target audience.
Company Logo: Crafted a modern, nature-inspired identity featuring three leaves in varying green tones, paired with a lowercase sans-serif font. This balanced the product’s natural focus with a fresh, contemporary feel.
Product Logo: Designed an infinity symbol with interlinked colored circles, representing molecular activity and the concept of reversing brain aging. A bold color palette (yellow, orange, red, and purple) conveyed energy and optimism, while a serif font reinforced credibility and trust. This strategy ensured Vivolor’s identity was both visually engaging and aligned with its mission to support brain health.
Product Design Approach: Beyond branding, I took a product design approach by strategically shaping the digital touchpoints, including the website and online user experience, ensuring a seamless and engaging journey for customers across all interactions.