Non-Profit Campaign Brand Refresh
Contribution I created the main artwork for Compassion Immersion’s 2021 theme, along with refreshed branding for their key initiative, “WestGate Water.” This project included developing digital artwork, a donation calendar, and a set of marketing materials that helped elevate the organization’s visual identity and communicate its message more effectively. I also contributed by writing new copy and creating social media assets to support the campaign.
Task
The challenge was to modernize Compassion Immersion's branding for its 7-year anniversary while clearly communicating its mission to new donors and volunteers. This involved creating fresh, concise materials that resonated with the organization's values and captured the attention of those unfamiliar with their cause.