NBC Promo
Contribution Developed marketing content to promote NBC’s first-ever live broadcast of a women’s college basketball game, elevating visibility for Cal Women’s Basketball on a national stage.
Task
With a historic broadcast moment at stake, the goal was to create engaging promotional materials that captured the significance of the event while ensuring Cal’s brand presence stood out.
Process & Results
I collaborated with NBC Sports and Cal Athletics to craft compelling content leading up to the Citi Shamrock Classic. This included designing promotional assets, curating social media storytelling, and ensuring Cal’s brand was effectively represented. The event was more than just a game – it was a milestone for women’s sports, and the marketing effort helped drive engagement, excitement, and national recognition for Cal Women’s Basketball.
