Brand Hype Video
Contribution I co-led the creation of a branded hype video for Cal, working alongside Video Director Kiaira Cooper to script and deliver a video that conveyed the program’s rich history, current identity, and future aspirations. We took charge of the creative direction, overseeing the project from conceptualization to final approval, with a focus on representing the university’s commitment to academic excellence, leadership, and social impact.
Task
The challenge was to create a compelling brand video that encapsulated both the legacy and future direction of Cal’s athletic program while aligning with the university’s overall identity as the #1 public school in the nation. We had to seamlessly blend these elements into a narrative that resonated with student-athletes, recruits, fans, and stakeholders, all while maintaining high production standards for a major season-opening reveal.
(Creative Direction & Scripting by Karen DeLoy & Kiaira Cooper. Film & Editing by Dalton Boehm & external partners)