WNBA Announcement
Contribution Designed a high-impact visual that connected Cal Women’s Basketball with the new WNBA franchise, leveraging the momentum of the announcement.
Task
The announcement of the new WNBA expansion team in the Bay Area presented a unique opportunity to align Cal Women’s Basketball with the excitement surrounding professional women’s basketball. Without the official team name released, the challenge was to create a compelling design that resonated with Bay Area sports fans while maintaining relevance for Cal Athletics.
Process & Results
The design embodied the unity of the NBA, WNBA, and Cal Athletics, reinforcing the program’s presence in the larger basketball landscape. The graphic was strategically distributed through Cal Athletics’ official channels, expanding its reach beyond just the women’s basketball program and engaging a broader audience of Bay Area sports fans.
