Art Direction Creative Director Social Media Strategy

FOTY Campaign

Contribution Led a season-long creative campaign to promote Jayda Curry for Freshman of the Year, designing key social media graphics and securing high-profile media coverage. Our team strategically arranged engagement with Steph Curry, generating viral content and national exposure.

Task

The goal was to position Jayda Curry as a premier player, elevating her visibility among media voters and national audiences. This required compelling content, strategic storytelling, and opportunities for high-impact press moments.

  • Strategy

    Athlete Brand, Social Media Growth

  • Design

    Visual Storytelling, Art Direction

  • Client

    Cal

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