Event Rebrand
Contribution Collaborated with Head Coach Charmin Smith to rebrand Cal Women’s Basketball’s annual winter tournament, transforming it into a platform for social justice. Developed the new name, “Raising the B.A.R.” (Basketball, Activism, and Representation), and designed a fresh tournament logo.
Task
The tournament had been known as the "Cal Classic" for 41 seasons, and the rebrand needed to establish a strong identity that aligned with both basketball and activism representing the evolution of the program.
Process & Results
I worked closely with Coach Charmin Smith to develop a bold, meaningful logo to reflect the intersection of sports and social justice. The rebrand successfully positioned the tournament as a statement-making event, aligning Cal Women’s Basketball with activism and representation in collegiate sports.
Below are visuals that were used across various touchpoints, including a one-page informational piece, designed to tell the event’s story and attract donors.
