SAP Digital Academy x Digital Hub Promo
Contribution I traveled to Alpharetta, Georgia to capture three days of content during the SAP Digital Academy’s in-person training week. My role involved conducting interviews with program leaders and participants, as well as filming key moments to showcase the power and collaboration of the Digital Academy. The resulting video promo brought significant internal attention to the program and SAP’s Digital Hub division, further strengthening the brand’s presence both internally and on platforms like LinkedIn.
Task
The challenge was to capture the essence of a highly condensed, impactful training program that spans six weeks virtually but culminates in an intensive in-person week. This required filming in a way that conveyed the power of the Digital Academy’s collaboration and scope. I had to create content that was engaging enough for internal stakeholders while ensuring it could also serve as a reusable resource for future marketing efforts.
