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Cal – Creative Direction Summary

Contribution Led the transformation of Cal Women’s Basketball’s brand identity and creative strategy, elevating its presence in college sports.  

Brand Hype Video

Contribution I co-led the creation of a branded hype video for Cal, working alongside Video Director Kiaira Cooper to script and…

June 23, 2023

Cal – Creative Direction Summary

Contribution Led the transformation of Cal Women’s Basketball’s brand identity and creative strategy, elevating its presence in college sports.  

  • Strategy

    Brand Strategy, Marketing Strategy, Social Media Strategy

  • Design

    Creative Direction, Art Direction, Design, Social Media Strategy

  • Client

    Cal "UC Berkeley"

  • Tags

    Cal, Sports Industry

View Project

Brand Hype Video

Contribution I co-led the creation of a branded hype video for Cal, working alongside Video Director Kiaira Cooper to script and deliver a video…

  • Strategy

    Campaign Strategy, Brand Strategy

  • Design

    Creative Direction, Art Direction

  • Client

    Cal

  • Tags

    Cal, Sports Industry

View Project