Cal – Creative Direction Summary
Contribution Led the transformation of Cal Women’s Basketball’s brand identity and creative strategy, elevating its presence in college sports.
Cal – Social Media Growth Strategy Summary
Contribution As Creative Content Director, I developed and executed a year-long Social Media Content Plan, establishing a framework for consistent, high-quality…
WNBA Announcement
Contribution Designed a high-impact visual that connected Cal Women’s Basketball with the new WNBA franchise, leveraging the momentum of the announcement.
Brand Hype Video
Contribution I co-led the creation of a branded hype video for Cal, working alongside Video Director Kiaira Cooper to script and…