Cal – Social Media Growth Strategy Summary
Contribution As Creative Content Director, I developed and executed a year-long Social Media Content Plan, establishing a framework for consistent, high-quality…
Steph Curry Viral Feature
Contribution Led creative direction and content strategy for a high-profile collaboration between Cal Women’s Basketball and Steph Curry, driving exposure for…
FOTY Campaign
Contribution Led a season-long creative campaign to promote Jayda Curry for Freshman of the Year, designing key social media graphics and…
National Signing Day Campaign
Contribution I strategized Art Direction for the NCAA National Signing Day, including collaboration on video interviews and eye catching graphic designs…
Season Opening Campaign
Contribution Led the art direction for the season opening campaign, integrating Bay Area-inspired visuals and a countdown concept using player jersey…
SAP Marketing & Recruiting
Contribution I worked alongside the Global Employer Branding team to create a series of six LinkedIn recruiting videos for SAP Academy…
Social Content: Cal x Stanford Collab
Contribution I came up with content ideas for the Conference media day, centering around a playful question asking, between rivals. I…
Paid Social Content: Local Business
Contribution I strategized and executed a paid social media strategy for a local movie theatre in San Jose, aimed at boosting…