Cal – Creative Direction Summary
Contribution Led the transformation of Cal Women’s Basketball’s brand identity and creative strategy, elevating its presence in college sports.
Cal – Social Media Growth Strategy Summary
Contribution As Creative Content Director, I developed and executed a year-long Social Media Content Plan, establishing a framework for consistent, high-quality…
Steph Curry Viral Feature
Contribution Led creative direction and content strategy for a high-profile collaboration between Cal Women’s Basketball and Steph Curry, driving exposure for…