NBC Promo
Contribution Developed marketing content to promote NBC’s first-ever live broadcast of a women’s college basketball game, elevating visibility for Cal Women’s Basketball…
Cal – Art Direction Summary
Contribution I led the creative strategy for brand identity, digital presence, and recruiting materials, aligning them with the core values of…
WNBA Announcement
Contribution Designed a high-impact visual that connected Cal Women’s Basketball with the new WNBA franchise, leveraging the momentum of the announcement.
SAP Next Gen. Talent Campaign
Contribution photographed a campaign highlighting SAP’s early-career talent, shooting in the San Francisco office with two distinct photo sessions that contrasted…
Event Rebrand
Contribution Collaborated with Head Coach Charmin Smith to rebrand Cal Women’s Basketball’s annual winter tournament, transforming it into a platform for…
Brand Photoshoot
Contribution Led the creative direction, art direction, of multiple photoshoots, introducing innovative concepts that enhanced promotional materials. Experimented with unique angles,…
Recruiting Rebrand Campaign
Contribution I spearheaded the “Golden Ticket” rebrand, creating a dynamic graphic series and logo in collaboration with the coaching staff. My…
FOTY Campaign
Contribution Led a season-long creative campaign to promote Jayda Curry for Freshman of the Year, designing key social media graphics and…
National Signing Day Campaign
Contribution I strategized Art Direction for the NCAA National Signing Day, including collaboration on video interviews and eye catching graphic designs…
WNBA Alumni Campaign
Contribution Led the art direction and graphic design for a WNBA Alumni Campaign, creatively showcasing former Cal players transitioning into their…