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About

Karen DeLoy

Creative Leader | Brand Strategist | Visual Storyteller
Creative Director/Graphic Designer based in the Bay Area with over 10 years of experience in design, video production, branding, social media strategy, and photography. 
 
Currently shaping the brand and crafting impactful visual content at SAP for the SAP Academy of Customer Success, where I lead branding efforts and create dynamic videos, graphics, and marketing materials.
 
Formerly led creative direction for Cal
(UC Berkeley) Women’s Basketball program where my content strategy resulted in significant social media growth – tripling Instagram followers and growing 30x on TikTok. My work has included viral content creation, such as a Stephen Curry feature with 1.3M+ interactions, and developing assets for NBC’s historic, first live broadcast of an NCAA college women’s basketball game.

Personal Framework

Over time, I’ve adopted some personal frameworks that guide the work I do. I think it’s important to share my mindset and thinking processes. This set of User Experience principles is something I rely on for every project I work on:

1) Is this user-centric in it’s design and content?

2) Does this minimize cognitive load/learning curves for the audience/user?

3) Does this communicate our values and offerings clearly and intuitively?

4) Does this embody simplicity, consistency and clarity?

My Background

For the past decade, I’ve been crafting strategies that bring brands to life, through creative storytelling, audience engagement, and content that truly resonates. 

My journey began in the nonprofit sector, led me into tech, and ultimately landed me in the fast-paced world of college sports, where I spearheaded creative direction and social strategy for Cal (UC Berkeley). The energy? Absolutely electric.

Next, I found my way back to tech in a creative role at SAP, where I’ve honed my ability to blend strategy with storytelling. 

Along the way, I’ve discovered exactly where I thrive – creating EFFECTIVE, authentic, content informed by strategy & brand building.