Fable – Content Summary
Contribution: Part of the team that created the short-form video briefings that are Fable’s core product, developing the storytelling methodology that translates behavioral data and security concepts into content that drives real behavior change. Independently led the custom GPT scripting tool and built the SAT compliance training vertical from zero to launch. Contributed to rebrand operationalization including web animations.
Work examples coming soon.
Task
Build a scalable content infrastructure for an AI-native startup moving fast from early stage to enterprise.
The Results
Analyzed 30+ scripts to build a brand voice framework, then trained a custom GPT on the framework, giving the team a reliable scriptwriting tool whose scripts became the training data for Fable’s in-product AI experience.
Owned the full scope of Fable’s SAT and core compliance training vertical, from concept and scripting through production and launch, working directly with Engineering and Product to make complex compliance content engaging.
Advocated for and helped shape Fable’s shift from manual to modular, template-based production built inside the product, enabling the team to scale from 30 to 100+ core video assets.
#1
Brand Voice Framework & GPT Scriptwriting System
1. Developed the Brand Voice Framework
Fable’s scripts required founder review to hit the right tone, creating a bottleneck that slowed production.
I analyzed 30+ existing scripts to identify the through lines of the writing style, then codified those patterns into a brand voice framework capturing tone, language, and structure across audience types and topic categories.
Scripts hit the mark the first time without requiring founder review.
2. Built the GPT Scriptwriting System
With the framework established, I built a custom GPT trained on it, along with scriptwriting templates. This gave the team a reliable scriptwriting tool across 100+ product videos, holding narrative consistency across the catalog.
The scripts became the quality standard that trained Fable’s in-product AI scriptwriting tool, and the documentation became the scoring rubric built into the product experience.
#2
Compliance Training Product Vertical
1. Zero to Launch
Fable had no compliance product. I owned the full scope: researching content, writing and rebuilding scripts in collaboration with a former auditor, then developing and producing the full visual content and videos for each course from scratch.
The result was 63 videos across 8 industry-standard compliance courses, HIPAA, Data Privacy, CCPA, GDPR, Privileged Access, PCI DSS, SDLC, and SOX, built to be audit-passable.
See Fable’s Changelog about the Compliance Course Program
Worked directly with Engineering throughout to build and iterate on the compliance editor as the product evolved from a rough V1 to a fully rebuilt V2.
2. Enterprise Impact
The courses are now running across 21+ enterprise customers in healthcare, financial services, and technology, with thousands of completions tracked in-platform.
Multiple customers signed contingent on compliance being delivered — and I personally built, customized, and shipped the courses that closed those deals.
One standout deployment: a high-profile AI company, months before a landmark IPO, chose Fable’s compliance courses to help meet a SOC 2 audit deadline under a tight timeline. We delivered.
#3
Manual to Modular Production
1. Shaped the Video Production Transition
As Fable grew, the manual content production process became too slow and to meet the demands of a scaling startup.
Working alongside engineering, our team delivered feedback, tested builds, and iterated on workflows and documentation that defined how the new infrastructure came together. The Video “Composer” became our internal team’s primary modular assembly source, and soon became available to customers unlocking a new level of self-customization.
See Fable’s Changelog about the Video Composer
The transition enabled the team to scale the video catalog 4x while maintaining brand consistency and production quality as Fable grew to 30+ enterprise customers.
#4
Additional Highlights
1. Contributed to Brand Launch Creative
- Contributed to brand launch creative including logo and website animations
2. Hackathon Winner
Part of the winning hackathon team for an AI Slack agent enabling automated compliance course creation
3. Building AI Solutions
Independently built two Claude skills that eliminated recurring production bottlenecks:
1) Accurate video topic tagging. The skill was productized as a built-in product feature.
2) Animation prompt generation saving 30-45 minutes per animation for content makers.
4. Stealth to Launch Experience
Being part of un-stealthing through a Forbes-covered public launch.
